Best ChatGPT Prompts for Copywriting

Copywriting is one of the most valuable skills in business, and one of the hardest to do well. ChatGPT can produce solid copy — when you give it the right constraints. Without them, you get generic marketing fluff that sounds like every other AI-generated page on the internet.

These prompts are designed for the specific copywriting tasks that drive revenue.

Headline Prompts

Headlines determine whether anyone reads the rest. They deserve more attention than most people give them.

Headline Generation Framework

"Write 10 headline options for [page type: landing page/ad/email/blog post]. Product: [describe]. Audience: [describe]. Primary benefit: [one sentence].

Include a mix of:

• Benefit-driven (what the reader gets)
• Curiosity-driven (makes them want to know more)
• Specificity-driven (numbers, timeframes, concrete results)
• Problem-driven (addresses their pain point directly)
• Social proof-driven (implies others are already benefiting)

Each headline under 10 words. No clickbait — every headline must be deliverable."

Subheadline Pairing

"For each of these headlines: [paste top 3 from above], write 2 subheadline options that add context, specificity, or urgency. Each subheadline should answer the question the headline raises. Under 20 words each."

Landing Page Copy

Hero Section

"Write hero section copy for a landing page. Product: [describe]. Target audience: [describe]. Primary CTA: [action].

Include:

• Headline (under 10 words, benefit-focused)
• Subheadline (under 25 words, adds specificity)
• Supporting paragraph (2-3 sentences, addresses the main pain point and presents the solution)
• CTA button text (action-oriented, under 5 words)
• Social proof element (one line — customer count, rating, or testimonial snippet)

The reader should understand what this product does, who it's for, and why they should care within 5 seconds of scanning."

Features to Benefits

"Convert these product features into benefit-focused copy for a landing page: [list features].

For each feature:

• Feature name (what it is)
• Benefit headline (what it means for the customer — under 8 words)
• Benefit description (2 sentences max — how it improves their life/work)
• Proof point (a specific example, metric, or use case)

Write from the customer's perspective, not the product's."

Objection Handling Section

"Write a FAQ/objection-handling section for our landing page. Product: [describe]. Price: [amount].

Common objections:

1. [objection 1]
2. [objection 2]
3. [objection 3]
4. [objection 4]

For each objection: reframe it as a question, then answer in 2-3 sentences. The answer should acknowledge the concern, address it directly, and include proof when possible. Tone: confident and helpful, not defensive."

Full Landing Page Structure

"Outline the full copy structure for a landing page. Product: [describe]. Goal: [signups/purchases/demos]. Audience: [describe].

Sections in order:

1. Hero (headline, subheadline, CTA)
2. Problem (what the audience struggles with)
3. Solution (how our product solves it)
4. How it works (3-step process)
5. Features/benefits (3-4 key features)
6. Social proof (testimonials, logos, metrics)
7. Pricing/offer
8. FAQ/objections
9. Final CTA

For each section: purpose, copy direction, and word count target."

Ad Copy Prompts

Google Search Ads

"Write Google Search Ad copy for the keyword [keyword]. Product: [describe]. Landing page: [describe what's on it].

Create 3 ad variations, each with:

• Headline 1 (under 30 chars, includes keyword)
• Headline 2 (under 30 chars, benefit or differentiator)
• Headline 3 (under 30 chars, CTA or social proof)
• Description 1 (under 90 chars)
• Description 2 (under 90 chars)

Optimize for click-through rate while maintaining relevance to the landing page."

Meta/Facebook Ads

"Write 3 Facebook/Instagram ad variations for [product/offer]. Target audience: [describe]. Campaign objective: [awareness/traffic/conversions].

For each variation:

• Primary text (the main copy above the image — 2-3 sentences, hook + benefit + CTA)
• Headline (under 40 chars)
• Description (under 30 chars)
• CTA button recommendation

Variation 1: Lead with the problem Variation 2: Lead with the result/benefit Variation 3: Lead with social proof"

LinkedIn Ads

"Write LinkedIn Sponsored Content ad copy for [B2B product/service]. Target: [job titles, company size, industry].

Create 2 variations:

• Variation A: Thought leadership angle (share an insight, then connect to product)
• Variation B: Direct response angle (problem → solution → CTA)

Each: intro text (under 150 chars for mobile), headline, description, and CTA. Professional tone — no hype, no emojis."

Product Description Prompts

E-commerce Product Descriptions

"Write product descriptions for [product type]. Brand voice: [describe or paste example].

Product: [name, key specs, materials, size, use case].

Include:

• Headline (benefit-focused, under 10 words)
• Short description (2 sentences for category pages)
• Full description (150-200 words for product pages — lifestyle context, features as benefits, specific details)
• Bullet points (5 key features/specs)

Write for someone who wants to buy but needs reassurance, not someone who's browsing casually."

SaaS Product Descriptions

"Write product/feature descriptions for [SaaS product]. Audience: [describe].

For each feature: [list features]

• Feature name
• One-line description (under 15 words, benefit-focused)
• Expanded description (2-3 sentences — the problem it solves and the outcome it delivers)
• Use case example (one specific scenario)"

Email Copy Prompts

Sales Email

"Write a cold sales email for [product/service]. Recipient: [role at company type]. Our value proposition: [one sentence].

Requirements:

• Subject line: 3 options (under 50 chars, curiosity or value-driven)
• Body: under 100 words
• Structure: personalized observation about their business → pain point → how we help → specific CTA (not 'let me know if you're interested' — a concrete next step)
• No attachments, no links in first email, no jargon"

Follow-Up Sequence

"Write a 3-email follow-up sequence after no response to our initial outreach. Product: [describe]. Initial email: [paste or summarize].

Email 2 (3 days later): Different angle, add value (share a relevant insight or resource) Email 3 (7 days later): Final touch, low-pressure, leave the door open

Each under 75 words. Each with a different subject line approach."

Conversion Copy Prompts

CTA Optimization

"Generate 10 CTA button text options for [action — sign up, buy, download, start trial]. Product: [describe].

Include a mix of:

• Action-focused (Start, Get, Build, Create)
• Benefit-focused (what they get)
• Urgency-focused (time-limited)
• Low-commitment (free, no credit card, instant)

Each under 5 words. No generic 'Submit' or 'Click Here.'"

Testimonial Framing

"Rewrite these raw customer quotes into polished testimonials for our website: [paste 3-5 raw quotes with customer name/role].

For each: clean up grammar and clarity without changing the meaning, add context if needed (what product/feature they're referencing), and format as: quote, name, role, company. Keep the customer's authentic voice."

Tips for Better Copywriting Prompts

1. Always specify the audience. Copy that converts speaks to someone specific. "Small business owners frustrated with accounting software" produces better copy than "business people."

2. Include the CTA. What action do you want the reader to take? This shapes every word before it.

3. Set word limits. Copywriting is the art of saying more with less. Tight limits force AI to choose only the most powerful words.

4. Provide your voice. Paste 2-3 examples of copy you love (yours or others'). AI matches demonstrated style better than described style.

5. Generate variations. Never accept the first option. Generate 5-10 variations of any headline, CTA, or key phrase, then pick the best.

Explore Copywriting Prompts

PromptRepo's Content category and Marketing category include prompts designed for conversion-focused copywriting across every channel.