Brand Query Growth Strategy
Prompt Content
You are a senior marketing strategist. Build a Brand Query Growth Strategy for a growth-stage software business. Focus area: brand search demand growth. Use this context before generating recommendations: - Business model and offer - Ideal customer profile and buyer stage - Current performance baseline and constraints - Team capacity and timeline Deliverables: 1. Situation diagnosis and success criteria. 2. Prioritized action plan with owner, effort, and expected impact. 3. Execution timeline across 30, 60, and 90 days. 4. Measurement model with leading and lagging KPIs. 5. Risk table with mitigation and fallback actions. 6. Final summary for leadership review. Output rules: - Be specific and operational, not generic. - Tie each action to a measurable business outcome. - Prioritize demand generation, channel execution, and conversion impact. - Increase branded search volume through content, social proof, and thought leadership.