30 AI Prompts for SEO That Actually Work

Most AI prompts for SEO produce generic advice you could find in any beginner guide. These 30 prompts are different — each one is designed to produce a specific, structured deliverable you can use in your actual SEO workflow.

Keyword Research (1-7)

1. Seed Keyword Expansion with Intent "I sell [product/service] to [audience]. My primary seed keyword is [keyword]. Generate 30 related keywords grouped by search intent: informational, commercial investigation, transactional, and navigational. For each keyword, note the likely content format that would rank (blog post, product page, comparison page, tool)."

2. Long-Tail Keyword Mining "For the topic [topic], generate 20 long-tail keyword phrases (4+ words) that represent specific questions or problems searchers have. Focus on keywords with clear informational or commercial intent. Group them by subtopic."

3. Keyword Clustering "Cluster these keywords into topic groups that could each be targeted by a single page. Keywords: [paste keyword list]. For each cluster, identify the primary keyword, supporting keywords, and the recommended content format."

4. Competitor Keyword Gap Analysis "My website covers [topics] and targets [audience]. My main competitors are [competitor 1], [competitor 2], [competitor 3]. Based on their likely content strategy, identify 15 keyword opportunities they probably rank for that a site like mine should also target. Group by priority (quick wins vs. long-term plays)."

5. Question-Based Keywords "Generate 20 questions people search for related to [topic]. Format each as the exact query someone would type. Include a mix of 'what is,' 'how to,' 'why does,' 'can I,' and 'best way to' patterns. Prioritize questions with clear commercial or educational value."

6. Local SEO Keywords "Generate keyword variations for a [business type] in [city/region]. Include: service + location combinations, near me variations, neighborhood-specific terms, and seasonal modifiers. Organize into a table with columns for keyword, intent, and recommended page type."

7. Keyword Difficulty Assessment "Evaluate these keywords for a [describe site authority level] website: [paste keywords]. For each, assess the likely difficulty based on the type of sites that would rank (major publications vs. niche blogs vs. forums), the commercial value, and whether the keyword has featured snippet potential. Rate each as low/medium/high difficulty."

Content Optimization (8-15)

8. Title Tag and Meta Description Batch "Write 3 title tag variations and 2 meta descriptions for each of these pages. Title tags must be under 60 characters and include the primary keyword. Meta descriptions must be under 155 characters with a call to action. Pages: [list page title + primary keyword for each]."

9. Content Brief from Keyword "Create a content brief for the keyword [keyword]. Include: search intent analysis, recommended content format, suggested title, H2 outline with 6-8 sections, key points to cover in each section, secondary keywords to include, internal linking suggestions, and target word count."

10. Existing Content Optimization Audit "Audit this content for SEO improvements. Target keyword: [keyword]. Content: [paste content or URL description]. Analyze: keyword usage and placement, heading structure, content gaps compared to what top results would cover, readability, internal linking opportunities, and meta tag recommendations."

11. Featured Snippet Optimization "Rewrite this section to win the featured snippet for [keyword]: [paste current content]. Format the answer as [paragraph/list/table] based on what snippet format Google likely shows for this query. Keep the direct answer under 50 words, then expand with supporting detail."

12. Content Gap Identification "I have these existing articles on [topic]: [list titles]. Identify 10 subtopics or angles I haven't covered that have search potential. For each gap, suggest a working title, primary keyword, and how it connects to my existing content."

13. Header Structure Optimization "Restructure the headings for this article to better target [primary keyword] and related searches. Current headings: [list H2s and H3s]. Provide an optimized heading hierarchy that includes keyword variations naturally and covers the topic comprehensively."

14. Internal Linking Map "Given these pages on my site: [list 10-20 page titles with their primary keywords], create an internal linking map. For each page, suggest 3-5 other pages to link to, the recommended anchor text, and where in the content the link should appear."

15. Content Refresh Prioritization "I have these blog posts with their publish dates and estimated monthly traffic: [list posts]. Prioritize which to refresh first based on: age, traffic decay potential, keyword relevance, and effort to update. Rank them 1-10 with a brief justification for each."

Technical SEO (16-22)

16. Technical SEO Audit Checklist "Create a technical SEO audit checklist for a [framework/CMS] website. Organize by: crawlability, indexability, site speed, mobile usability, structured data, and security. For each item, include what to check, the ideal state, and the tool or method to verify it."

17. Schema Markup Generation "Generate JSON-LD schema markup for this page: [describe page type and content]. Include [Article/Product/FAQ/HowTo/etc.] schema with all recommended properties. The page URL is [URL] and the site name is [site name]."

18. Robots.txt Review "Review this robots.txt file for a [type of website]: [paste robots.txt]. Identify any issues: important pages being blocked, unnecessary directives, missing sitemap reference, and potential crawl budget waste. Suggest an optimized version."

19. Redirect Map "I'm migrating these URLs to a new structure: [list old URLs and new URLs]. Generate a redirect map with: old URL, new URL, redirect type (301/302), and any potential chain redirect issues. Flag any URLs that might lose link equity."

20. Page Speed Optimization Plan "My website runs on [tech stack] and has these Core Web Vitals scores: LCP [X], FID/INP [X], CLS [X]. Create a prioritized optimization plan. For each recommendation, explain the expected impact, implementation difficulty, and specific technical steps."

21. XML Sitemap Audit "Review this sitemap structure for SEO issues: [describe sitemap or paste]. Check for: inclusion of non-indexable pages, missing important pages, proper lastmod dates, correct priority values, and whether the sitemap should be split. Suggest improvements."

22. Canonical Tag Strategy "My site has these URL patterns that could cause duplicate content: [describe patterns, e.g., pagination, filters, HTTP/HTTPS, www/non-www]. Recommend a canonical tag strategy for each pattern. Include specific implementation guidance for [framework/CMS]."

Link Building (23-26)

23. Link Building Strategy "Develop a link building strategy for a [type of business] website targeting [topic/keywords]. Include 5 specific tactics with: description, expected link quality, effort level, timeline to results, and specific examples of targets or approaches for each."

24. Outreach Email Templates "Write 3 outreach email variations for [link building tactic: guest posting/broken link/resource page/etc.]. Target: [describe the type of site owner]. Include a personalization framework showing where to customize for each prospect. Keep each under 150 words."

25. Linkable Asset Ideas "Generate 10 linkable asset ideas for a [type of business]. For each, include: the asset format (tool, study, infographic, template, etc.), the target audience who would link to it, estimated production effort, and the outreach angle for promoting it."

26. Digital PR Angle Generator "My company [describe business] has this data/expertise: [describe]. Generate 5 story angles that could earn press coverage and links from [industry] publications. For each angle, include the headline a journalist might write and 3 target publications."

Reporting and Analysis (27-30)

27. Monthly SEO Report Template "Create a monthly SEO report template for [stakeholder: CEO/client/marketing team]. Include sections for: executive summary, organic traffic trends, keyword ranking changes, top performing pages, technical health status, content published, link building progress, and next month's priorities. For each section, specify the metrics to include."

28. Ranking Drop Diagnosis "My page [URL/description] dropped from position [X] to position [Y] for [keyword] over [timeframe]. Possible factors to investigate: [list any known changes — algorithm update, site changes, new competitors]. Create a diagnostic checklist ordered by most likely cause, with specific checks for each."

29. SEO Competitor Monitoring Framework "Create a monthly competitor monitoring framework for tracking [competitor 1], [competitor 2], [competitor 3]. Include: what metrics to track, tools to use, what changes to watch for, and a template for documenting findings. Focus on actionable intelligence, not vanity metrics."

30. SEO ROI Calculation "Help me calculate the ROI of our SEO program. Inputs: monthly organic traffic [X], average conversion rate [X%], average customer value [$X], monthly SEO spend [$X] (include content, tools, and labor). Calculate: monthly revenue from organic, ROI percentage, cost per organic acquisition, and break-even timeline for new content investments."

How to Get the Most from These Prompts

• Fill in every bracket. The more specific your inputs, the more actionable the outputs.
• Use outputs as starting points. AI-generated SEO recommendations should be validated against your actual data.
• Chain prompts together. Use the keyword research output (prompts 1-7) to feed the content optimization prompts (8-15).
• Save your best versions. When a prompt works well for your site, save the customized version.

For professionally structured versions of these prompts, explore PromptRepo's SEO category. Each prompt is built to produce structured, actionable deliverables for real SEO workflows.