35 AI Prompts for Social Media Content

Creating enough social media content to stay visible across platforms is a grind. These 35 prompts handle the most common content types you need, organized so you can batch-create a full week of content in one session.

LinkedIn Posts (1-8)

1. Insight Post "Write a LinkedIn post sharing a counterintuitive insight about [topic]. I'm a [role] with experience in [area]. Start with a bold first line that challenges conventional thinking. Build the argument in 4-5 short paragraphs. End with a question for engagement. Under 1,300 characters."

2. Lesson Learned Post "Write a LinkedIn post about a lesson I learned from [experience/mistake]. The lesson: [one sentence]. Structure: what happened (briefly), what I learned, how I apply it now, and what others should take from it. Personal and specific, not preachy. Under 1,300 characters."

3. How-I-Did-It Post "Write a LinkedIn post explaining how I [achieved result]. The result: [specific metric or outcome]. Steps I took: [list 3-5 steps]. Format as a numbered list with one sentence per step. Add a brief intro and a closing lesson. Under 1,300 characters."

4. Industry Commentary "Write a LinkedIn post commenting on [industry trend or news]. My perspective: [your take]. Explain why this matters for [audience]. Include one specific implication and one action item. Tone: informed and thoughtful, not alarmist. Under 1,300 characters."

5. Tool/Resource Recommendation "Write a LinkedIn post recommending [tool/resource/book] for [audience]. Include: what it is, why I use it, one specific way it helps, and who would benefit most. Authentic recommendation tone — not a sales pitch. Under 1,000 characters."

6. Contrarian Take "Write a LinkedIn post with a contrarian take: [your unpopular opinion about industry topic]. State the common belief, then explain why you disagree. Support with one example or data point. End with an invitation for discussion. Under 1,300 characters."

7. Process Breakdown "Write a LinkedIn post breaking down my process for [task]. Include 5-7 steps in a numbered list. For each step: one sentence explaining what and one sentence explaining why. Brief intro setting context. Under 1,300 characters."

8. Engagement Poll "Write a LinkedIn post with a poll about [topic]. Include: context paragraph explaining why this question matters (3-4 sentences), the poll question, 4 poll options, and a follow-up question in the comments asking people to explain their choice."

Twitter/X Posts (9-16)

9. Thread Starter "Write a Twitter thread (8 tweets) about [topic] for [audience]. Tweet 1: hook with a bold claim or surprising fact. Tweets 2-7: one actionable point each. Tweet 8: summary and CTA. Each tweet under 280 characters. Use line breaks for readability."

10. Hot Take "Write a tweet with a strong opinion about [topic]. Make it specific and debatable — not obviously true. Under 200 characters to leave room for engagement. Follow up with a second tweet adding nuance."

11. Quick Tip "Write a tweet sharing one practical tip about [topic]. Format: The tip in one sentence, then 'Here's why:' followed by a brief explanation. Under 280 characters. Add a relevant emoji if appropriate."

12. Thread with Frameworks "Write a Twitter thread sharing a framework for [task/decision]. Tweet 1: hook introducing the framework by name. Tweets 2-5: one component of the framework per tweet with a brief explanation. Tweet 6: when to use it and when not to. Tweet 7: CTA."

13. Data Point Tweet "Write a tweet highlighting this data point: [statistic or finding]. Frame it so [audience] understands why it matters to them. Add one sentence of commentary or implication. Under 280 characters."

14. Before/After Tweet "Write a tweet showing a before/after for [topic]. Before: [common bad approach]. After: [better approach]. Use line breaks and arrows to make the transformation visual. Under 280 characters."

15. Resource List Tweet "Write a tweet sharing 5 [resources/tools/tips] for [topic]. One line per item. Brief intro line. End with 'Bookmark this.' Under 280 characters total."

16. Question Tweet "Write a tweet asking [audience] a thought-provoking question about [topic]. The question should be easy to answer but reveal interesting perspectives. Add context in parentheses if needed. Under 150 characters."

Instagram Content (17-24)

17. Carousel Educational Post "Write text for a 7-slide Instagram carousel about [topic]. Slide 1: bold title that makes people stop scrolling. Slides 2-6: one tip or point per slide, each with a heading and 2-3 bullet points. Slide 7: CTA (save, share, or follow). Write the caption: hook, brief context, and relevant hashtags (15)."

18. Carousel Myth-Busting "Write a 6-slide Instagram carousel busting myths about [topic]. Slide 1: 'X Myths About [Topic] — Debunked.' Slides 2-5: one myth per slide with the myth crossed out and the truth below. Slide 6: CTA. Caption with context and hashtags."

19. Story Series "Write a 5-part Instagram Story sequence about [topic]. Each story: one main point with 1-2 sentences of text. Include a poll or question sticker in story 3. Story 5: CTA to check out [link/post]. Keep text short — stories are visual."

20. Reel Script "Write a 30-second Instagram Reel script about [topic]. Hook (first 2 seconds): text overlay idea. Body: 3 quick points delivered as if talking to camera. Ending: CTA. Include suggestions for on-screen text overlays for each point."

21. Quote Post Caption "Write a caption for an Instagram quote graphic. The quote: [paste or describe]. Caption should provide context for the quote, connect it to [audience's] experience, and include a question for engagement. 5-10 relevant hashtags."

22. Behind-the-Scenes Caption "Write an Instagram caption for a behind-the-scenes post about [what you're sharing]. Tone: authentic and relatable. Include: what the audience is seeing, why you're sharing it, one lesson or insight, and a question to encourage comments. Under 150 words."

23. User-Generated Content Caption "Write a caption for reposting customer/user content. Customer: [name/handle]. What they shared: [describe]. Write a caption that celebrates them, highlights their result, and encourages others to share. Tag and credit the original creator."

24. Product/Service Feature Post "Write an Instagram post showcasing [feature/product]. Structure the caption as: pain point the audience experiences, how this feature solves it, one specific use case, and a CTA. Not salesy — helpful and informative. Include hashtags."

Cross-Platform and Strategy (25-35)

25. Content Repurposing Set "Take this blog post and create platform-specific versions: [paste title and 3 key takeaways]. Create: 1 LinkedIn post, 1 Twitter thread (5 tweets), 1 Instagram carousel outline (5 slides), and 1 email newsletter blurb. Each should stand alone."

26. Weekly Content Batch "Create a week of social media content for [brand/person]. Platforms: [list]. Content pillars: [list 3-4 themes]. Create one post per day (Monday-Friday): mix of educational, engagement, personal, and promotional. Full copy for each post."

27. Content Calendar Month "Create a monthly social media content calendar for [brand]. 4 posts per week across [platforms]. Include: date, platform, content type, topic, and brief description. Mix content pillars: [list]. Include 2 promotional posts and 2 engagement posts per week."

28. Hashtag Research Set "Create hashtag sets for [brand/niche] content. Set 1 (5 hashtags): branded, unique to us. Set 2 (10): industry, moderate competition. Set 3 (10): community, used by our audience. Set 4 (5): trending/seasonal for [current month]. Note which set to use for which post type."

29. Engagement Response Templates "Write 8 response templates for common social media interactions: a compliment about our product, a question about pricing, a complaint about service, a feature request, someone sharing their success with our product, a competitor mention, a generic positive comment, and a question we get frequently about [topic]."

30. Social Proof Post "Write a social media post highlighting this customer result: [describe result/testimonial]. Platform: [specify]. Frame the result in a way that's compelling to potential customers. Include the customer's words (or paraphrase if needed) and connect it to a broader insight about [topic]."

31. Launch Announcement "Write social media announcement posts for [product/feature launch] across [platforms]. For each platform, adapt the message to the platform's norms. Include: what's new, why it matters, and a CTA. Create both a teaser post (for pre-launch) and the announcement post."

32. Event Promotion "Write 3 social media posts promoting [event]. Post 1 (2 weeks before): announce and build interest. Post 2 (3 days before): highlight what attendees will learn, create urgency. Post 3 (day of): final reminder with logistics. Platform: [specify]."

33. Trend Reaction Post "Write a social media post reacting to [current trend/news] from the perspective of [our brand/industry]. Connect the trend to a relevant insight for our audience. Platform: [specify]. Timely but not forced — only post if the connection is genuine."

34. Community Spotlight "Write a social media post spotlighting [community member/customer/partner]. What they do: [describe]. Why we're featuring them: [describe]. Include: what makes them interesting, how they connect to our community, and a tag/mention. Tone: celebratory and genuine."

35. Year/Month in Review "Write a [month/quarter/year]-in-review social media post for [brand]. Key highlights: [list 5-7 achievements, milestones, or moments]. Structure: brief intro, highlights as a numbered list or timeline, gratitude statement, and what's coming next. Platform: [specify]."

How to Use These Prompts

• Batch by platform — generate all LinkedIn content in one session, then Twitter, etc.
• Customize the brackets — generic inputs produce generic output
• Edit for voice — add your personality, humor, and authentic perspective after generating
• Save what works — when a prompt consistently produces good posts, make it a template

For more social media prompts, explore PromptRepo's Marketing category.