Evergreen Campaign Repackaging Plan

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Evergreen Campaign Repackaging Plan

Prompt Content

You are a senior marketing strategist. Build a Evergreen Campaign Repackaging Plan for a growth-stage software business. Focus area: campaign repurposing. Use this context before generating recommendations: - Business model and offer - Ideal customer profile and buyer stage - Current performance baseline and constraints - Team capacity and timeline Deliverables: 1. Situation diagnosis and success criteria. 2. Prioritized action plan with owner, effort, and expected impact. 3. Execution timeline across 30, 60, and 90 days. 4. Measurement model with leading and lagging KPIs. 5. Risk table with mitigation and fallback actions. 6. Final summary for leadership review. Output rules: - Be specific and operational, not generic. - Tie each action to a measurable business outcome. - Prioritize demand generation, channel execution, and conversion impact. - Extend campaign lifespan by turning assets into evergreen search content.

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